Why Split Testing Works? (Graham McKenzie)
Feb 13, 2010
True marketing is a science. It involves excessive amounts of research to find the perfect ad campaign. It's never easy, constantly requiring new studies and tests.
A lot of online marketers want to take the easy way out. They always feel that they can copy the success story of another internet marketing campaign. Bad decision and here's why
Split testing is the only true method of studying different ads right next to each other. The technique has roots in classic TV and radio commercials.
Split testing combines two similar ads with very small difference, which could range from the color scheme to the font or to the photos inside the ad. The two ads run side by side and the marketing company tests to find out which one generates more impressions.
The technique in theory, ensures that the marketer will not just assume it's a good campaign but instead know it's a great campaign.
Split testing is the only precise way to gauge which ad campaign will work the best. You cannot merely read someone else's advice on how he made a killing online and assume the same approach will work with your product or service.
Different products have different audiences, and what was successful to one may not be successful to another. Your product may have been a step-by-step guide to an online video game, and the product marketed by the expert was a relationship guide for Christian grandparents. These two topics are obviously completely different. Do you think they generate the same exact audience?
The same holds true for marketing. The audience needs to be address, which means you must address and meet their needs. Tailor ads that fit your audience's demographic.
Subtle differences in ads really make a large difference. A size-- font may make all the difference as opposed to a size' font. Experimentation is the biggest key behind split testing and is highly recommended for every online marketing campaign.
Split testing is not just some optional way of seeing if you can improve your conversions. No, instead it's one of the more viable and accurate ways to test out your ads as well as compare and contrast.
About the AuthorGraham McKenzie is the content Syndication Manager for the splittestmasterguide.com teaching webiste owners how to split test for increased profits..