Developing A Following (Reed Slidell)
Aug 4, 2010
You have a new business online that is selling a great product or service. How do you go about developing a following? If you plan out everything just right you will be successful in what you do. Let's take a closer look at what you have to offer others.
I recommend starting out with social media. It can sway people over to your side if you take the time out to put out quality content. The most important thing to do is to work on your personality. If you say something others are going to want to listen to you. I'm really blessed because I write lots of articles on internet marketing. I have a good load of people that read my stuff all of the time.
When I wrote my first few articles, I didn't have a following of people that would read my stuff. You have to keep this in mind when you are talking about this topic. You have two camps. There's my corner and there is the other one. The other one just says that it is a numbers game when it comes down to using social media.
This is really out of date when you have a TV station that says that they have a million viewers. A million viewers don't really denote something. You have lots of celebrities that say they have millions of views and they may use social media, but it doesn't really count for anything because they are lacking the interaction.
It's not the number of followers that you have that is important; it is the number of people that interact with you that's important. You can be retweeted all the time and it is just like someone else is talking to another person. They see the value of what you are putting out and they want to tell their friends about it too.
When someone first comes to me, we will start by working on their character. It goes something like this. What are the things that really draw attention to you? How can we work with this? What can we do on a regular basis? Individuals want to see a personal brand with what you have to offer.
You work on a one to one basis when you work with social media. You're attaching your character to something that has a voice. You could be a large or small company, so long as what you do has some kind of regular activity. It's important that you plan everything your going to be doing out.
You begin by putting material up that others want to hear and listen to. Don't worry about who is going to listen to it. It doesn't have to be spectacular, just do it on a regular basis.
Become the kind of person that people anticipate you to be. If they want you to deliver something, then do it. It's not that hard to go about developing a following. You just have to find out what works best for you and stick to that plan.
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