Various Website Tips That Should Be Followed As The Bible (Ranju Kumar)
Aug 13, 2009
A website is really important and one should be careful when building and maintaining it. It can lead to great business opportunities. Here are a few pointers that might help.
The first impression of your company is your website so make it professional and relevant to the matter.
It should have a easy navigation because if your visitors do not know where to go and what they are looking for, then rest assure that your business opportunities are gone down the drain.
If you are looking for business opportunities, make the website personal by giving it its own tone and voice because people buy people.
Make sure that the contents you have show what you exactly mean and it is Follow Honest, Exclusive, Accurate, Relevant and Timely and make sure that you use language that is easy to understand.
Always remember to add contents because it shows that the business is alive and kicking. This will in turn help you to get more customers for your business opportunities.
Make sure that all the links of your websites work. If they do not and they go to pages that show error, then there can doubts about your business to all the visitors.
Try and write in correct grammatical English because most of the people who would visit your website will be literate in English. Errors give the notion of negligence and lack of care.
Testimonials are really important so make sure your testimonials are actually people who exist. It is better if you can link to a website that they might have.
It is very important to have case studies and mention names of customer who are special to your website.
Always focus on building long term clients and not on making quick money.
If your website has content, make sure you use professional to write and please do not write for search engines. Write for people.
The About US page is the most important page that can get you a good number of clients, so make sure you have a page that is comprehensive and personal.
The contact us page is also an important page so make sure you provide an email form, telephone number, fax and the address of the company.
A company should always have its own email in the domain of the company. This helps getting attention so make sure that you do not submit any personal emails which you might have made at free web mail service providers like Gmail or Hotmail.
Be careful of where your websites are linked. If you have a website that talks about foods, a link to gambling website would not look good.
Your advertisements should be relevant to what your website deals with.
Most websites often do not heed importance to privacy policies. You must be clear about your privacy policies and state that your website adheres to all the necessary laws of the nation where you are from. Make it simple and do not make it a legal notebook.
If you use Pay pal or Money bookers or any such website, be sure to put their names at the bottom of the page.
It would be great if you can have a Google search on your website. Not only is Google a good search engine but also the name Google in your website will let people have faith and trust in your products.
Finally, have a forum where people can discuss about your website. A little interaction always helps.
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