How To Create A Squeeze Page for PPC (Liane Carmi)
Jan 9, 2010
When creating a squeeze page, there are many things to consider. Your layout, video, headline, and content are just a few of the items to think about carefully. However, there are certain elements you MUST include in order to be able to promote the page with Pay Per Click (PPC) advertising. When you include these three elements in your squeeze pages, you reduce the risk of being banned by Google. You also increase the trust factor, which means more opt-ins, and a lower cost per conversion.
The first element is a set of links that go either at the top of your page, at the bottom, or on the side, depending on your layout. These links are the privacy policy, terms of service, about us, sitemap, and contact page. Including these links increases the trust value of your squeeze page. When people can see who they are dealing with, and know that they can contact you, they feel better about giving you their information.
Second - a website behind your squeeze page. Take the time to create pages, or a blog on your domain. Link all pages on the site or blog to your squeeze page, and link from your squeeze page to your site so that Google can see there is something behind it. No matter what you use, make sure it's very easy for people to get right back to the squeeze page.
The third thing you should be doing with your squeeze page is SEO, or search engine optimization. All pages on your site need to be optimized for a set of keywords with the title, keywords and description meta tags. A good base includes 15-20 pages of content on your site, all pointing to the squeeze page. Also, be sure to promote your site in the search engines for some "off-page SEO." If your pages rank naturally in the search engines, your quality score in adwords will be higher!
Creating a squeeze page for PPC? Follow the three tips in this article to give yourself the best ROI and reduce your chances of being banned by Google.
About the AuthorWant to find out more about creating a squeeze page? Visit http://createsqueezepage.com.