How Can You Persuade Customers - Copywriting Secrets (Julia Scott)
Nov 2, 2010
Do you have a great looking website and an offer that you believe has some real value but is still not getting the sales you are after? If so, then surely you are beginning to discover that it is not pictures that sell but words. So how can you create copy which will truly compel and which gets your prospects to take action to buy? If this is your goal and you are looking for some practical tips, then here are five things which can get you on the right track.
The first thing is being able to get into the mindset of your reader. Meaning that you are constantly thinking about what is in it for them and tailoring your copy to convey that message clearly. People don't care about your offer or even how you are going to give them what they want. Not at first, instead they are interested in knowing what it is that you are going to do for them. You must be able to convey this before you ask them to take any action.
The second thing is making an emotionally driven statement about the BENEFIT of your offer. People do not buy products and services; they buy the emotional benefits of such things. That said, it is more important for you to communicate the emotional benefit than it is for you to tell someone what a feature is. In fact, if you communicate the emotional benefit well enough the curiosity of how you are going to make it happen will compel them to take the next step.
The next thing you need to do is to use your writing skills to describe the emotional benefit as best as you can and invite people to share in the experience. If you did a good job and people will enjoy it, they will become your customers, if not, you need to work more on this part, as this is your opportunity of persuading the audience.
Finally, make sure that your call to action is directive and that there is no way for them to misread what it is that you want them to do. People do not mind being told what to do as long as you position yourself as the expert. If you are able to do this effectively they will not only welcome you telling them what to do, they will prefer it. This means that your call to action has a step by step instruction both for what you want them to do and for what is going to happen when they do it.
When a copy for your website is ready, you need to be reviewing and improving it periodically. If you look at it as a process, you will finally have a great copy which will compel your audience to purchase from you better than any other marketing tool can do.
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