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The Five Website Design Rules (Harry Trueman)

Mar 1, 2010

A beautiful website design can never compensate slow performance in any website design. Most amateurs and professional webmasters belief that the more visual and audio aids they use on their website, which means slower loading time, the better it is for the visitor, when it isn't so.

Follow these basic rules for website design when creating your site and you can be assured of an optimally designed website you can be proud of.

1) Leave the splash pages for movies and advertisements. Splash pages makes up the first impression people have of a website. Made up of pretty designs, they are usually lavish images and graphics with accompanying words such as "welcome to our site" or "click here to enter". They are merely fancy additions without any real functions at all. This page serves a good purpose to entertain but if website conversion is your goal, it can be a big barrier for you to achieve your goals.

2) Banners must be kept minimal. The most common place for these large advertising banners to be placed is close to the page header but the bottom of the page is also quite popular too. Banner ad tends to be ignored by most web surfers so it is a total majority of the web surfers so they would a total waste of your website space. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being coerced.

3) Make the navigation as simple as possible. Navigation must be simple so that even a small child can use. Do stay away from any form of Flash based menu or even multi-tiered menu as they only serve to add more complication to the layout. Remember, if users find it hard to navigate, they will leave very soon after landing on your home page. Your website design should include the construction a sitemap that will make it easy for them to find what they want.

4) Have a clear indication of where the user is. When you have successfully captured their attention and enjoying the whole experience perusing your website, you will want to make them know where they are at the moment without feeling lost. That way, they will be able to browse relevant information or navigate to any section of the site easily. This can easily be achieved by ensuring each page has a title and a textual 'breadcrumb trail' that clearly shows the links they have made to get where they are now. Any type of confusion drives your visitors away.

5) Use the least audio possible if you want your visitors to stay a long time and read the contents; do not irritate me with your audio. The sounds when added can enhance an experience, but when played over and over gain it can start to be irritating. It may be a cool thing to include some music but do give your users some form of control such as muting ability or volume control. By using this information on website design you will find visitors to your site stay much longer and will return in the future.
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