Cofs In Logo Design (Stephen Grisham, Sr.)
Dec 25, 2008
Many people are capable of doing their own web design now, but some of it is best left to professionals. For companies that are looking for a new website design, the results are often better when completed by professional web designers. This is especially true of logo design.
There are, however, a few things that you want to look for in the logos that are presented to you by these companies to make sure your company is getting a logo that will truly work for you. These criteria are color, font, size and originality.
If you are going to be using a color logo, be sure that the colors that are chosen are going to catch peopleas attention. Red, white and blue are considered the three main colors of advertising and are a good option if you are using color. You can also consider colors that have a connection to your business in some way.
Even if you use a color logo, there will be times when you need to use it in black and white. In many publications, it costs quite a bit more to use color. When you are trying to decide on a logo design, make sure it looks good in black and white as well as color. It should be crisp, clean and easy to read if there are words or letters.
You also want to make sure the font is right for your company. If you are a dance studio, you do not want to have an extremely masculine, boxy font, you want something that has a soft flow to it. In the same respect, if youare run a boxing ring you probably do not want to pick a curlicue font.
Checking the size of the logo is also important. Although the professional web design company is not going to show you a logo that doesnat look good at its current size, you need to make sure that if you wanted to enlarge it onto a billboard it would still look good. At the same time, if you wanted to order pens that you put your log on it would also need to look good at that size.
Another consideration is originality. You donat want your logo to look too much like another companyas logo. When your customers see your logo, they should think of your company and only your company. The logo should also be something that catches the vieweras attention.
An easy way to remember the criteria for evaluating a logo is with the acronym COFS, which stands for color, originality, font and size. Keeping these guidelines in mind will help you select the right logo to represent your business.
About the AuthorStephen Grisham, Sr. is a Staff Writer for InfoServe Media, a Houston Web design company that provides custom web design. Visit today, or call 1 (800) 838-2203 for a no-obligation quote..