Why Following Up With Customers Is Great For Business (Noel Parker)
Aug 23, 2010
You can add to this list of very good reasons to follow up with your customers. Below is a good starting point, though. There should be many other reasons, as well.
1. Cost Effectiveness - The rule of thumb is that it costs you a whole lot more to gain a new customer than it does to maintain an old one.
2. Reduces Customer Dissatisfaction - Customer dissatisfaction is greatly reduced when you actually take the time to pay attention to your customers. It's a good thing to do.
3. The Invisible Sign - If you can imagine it, pretend like every person you see is just a big old bag of want and need, walking around town with nothing but a big sign around his or her neck that says "Make Me Feel Important." If you actually try to make someone feel important then you will have a customer for life.
4. Builds Trust - It often happens that you buy something and then you are dissatisfied with the product. It happens to you, it happens to me. When it happens, though, make the effort to fulfill that trust transaction with your customer by fulfilling his or her needs.
You want people to come back to your products time and time again without hesitation. You want to provide a service that you know will be trusted. You need to be cheerful to replace products that do not fulfill the customer's desires.
5. Referrals - The clients who know that they will be well-taken care of are happy for giving you business, only they are also happy for referring their friends and family.
Despite the recession that has plagued the economy, the people still have to spend money with you. And if you want them to give you their money, following up with them will help to make that happen.
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