When Beginning an SEO Program, Plan for the Long Term (Matthew Stone)
Feb 9, 2010
Beginning an SEO plan can yield huge dividends for any size company. Major organizations pay out great fees to have their web pages optimized to bring in traffic and sales. Your organization can use the same processes to win sales as well, by carefully applying simple SEO strategies. Be aware however, that results may not come quickly.
What goes on behind the Google Wall of Secrecy is anyone's guess. Suffice it to say that Google in particular doesn't promote a web site to high positions on its rankings within a short time frame. Of course there are exception to this, but it would appear that Google imposes a bit of a waiting period for some sites where other search engines do not. Google will confirm through examination of the page title, title tags, keywords and content, that the site is relevant to the subject area you have presented. This process takes time, so new site owners should be prepared to wait at least for a while to appear on the Google search results - especially for highly competitive search phrases or terms.
Site owners wishing to compete on Google need to be patient. They also need to be wary of systems promoting quick rankings or guaranteed placement. There is no substitute for careful planning and patient execution.
SEO Consultants in Denver have enjoyed success using these methodologies to bring client websites to the top ranks of Google and other search engine results.
Week One - On Page Optimization (keyword selection, text modifications, title tags)
Week Two - Begin Blogging - set the plan and identify good site and blogs upon which to leave your comments and thoughts
Week Three - Continue blogging outreach by finding new relevant sites and blogs
Week Four - Initiate Article Marketing process by composing and distributing unique article content
Week Five on - establish ongoing article distribution and blogging process, updating your page at least once per week
This simple strategy is easy enough to execute. Unfortunately it requires a great deal of time and effort. Additionally, some literary skill is helpful in composing compelling and meaningful articles. So to use the internet to attract traffic, one will need to commit to achieving these milestones as well as find the time to do it.
Page Optimization can probably be executed in a couple of days. If a proprietor has the time to read up on the techniques of keyword selection and carefully compose the initial text and content using these keywords, a good foundation can be put in place. Keep in mind though that you'll have to modify this content regularly anyway though, so don't get particularly attached to a given set of text.
Blogging requires establishment of a weekly blog plan that includes composition of articles containing valuable content, but to manage and execute an outreach plan. The content will establish your site as a valuable tool or resource within your industry niche while the actual outreach plan attracts readers to your site.
Identifying other sites in your niche in the third week expands your list of sites where comments are accepted. At this point, the search engines should identify those links on other sites that are pointed back towards your page. The more of these links, the more readily the search engines can recognize and index your content.
Writing new articles can be time consuming. Including the proper backlinks within that article is quite valuable. By placing your articles on appropriate and relevant distribution sites, those other internet users that re-publish your pieces will be contributing their page rank value to the link that points back to your site. These links are quite important - and powerful!
Once you've achieved these start-up milestones, it is extremely important to modify on page content periodically and to keep reaching for new blog connections. Continued outreach is recognized over time by the search engines - particularly Google - and will result in steadily improving search engine rankings.
About the AuthorAuthor Matthew Stone and SEO Consultants Denver assist businesses attract visitors and convert readers into customers..