Taking The Mystery Out Of Blogging: A Brief Guide For Newcomers (Alex Terehoff)
Sep 15, 2009
A blog is one of the most effective as well as one of the most popular forms of online communication. It used to be the sole province of individuals, but now many businesses have blogs which are quite popular in their own right. Maintaining a blog provides you with a simply way to keep in touch with your readers and providing them with updates as there is more to report.
The first thing you need to do when you start a blog is to decide what it is going to be about. Starting a blog sounds like a great idea, but sometimes it can be difficult to decide what it is going to be about. A blog that has a focused purpose will be much more successful than one that covers a broad range of vague subjects.
Of course, if you are starting a blog to correlate with a business that you are running, the blog should be about the business and industry.
The next decision to make is if you will add your new blog to your existing website or make it a website of its own. There are advantages to both approaches and both are fine choices. Having your blog on its own website gives you another opportunity to bring in visitors - and you can link it to your website. However, if you make your blog a part of your website, then your visitors can read your blog without having to leave your main website.
There are different blog platforms that you can choose from, and which you choose really depends on what you want to do with the blog. Blogger is a free blog service that many people go with each year. This is a great blog to choose if you are hoping to make some extra money each month from ads. You can set up a nice-looking blog with a few ads easily with Blogger.
If you are looking to make a more professional looking blog with no ads, Wordpress has become a very popular option. Wordpress has a wider variety of pre-made templates, so it is easier to make a unique blog without making your own background.
If all you care about is being able to have a custom look and feel for your blog, this can be done with pretty much any blog platform. However, you should check with your web hosting company if you plan to make your blog part of your website to make sure that this is supported. Not every hosting plan includes this feature and you may have to upgrade to the tune of a few extra dollars monthly.
Many online marketers, especially those selling infoproducts use a blog as their main website. You can create landing pages or sales pages for separate products and link them to your blog easily while promoting your products right on your blog.
Any type of business can benefit from using a blog as a promotional tool. Blogs put a human face on your business and since they tend to be updated more often than a static website, they keep visitors coming back for return visits.
Once you decide on a topic for your blog and settle on a platform and setup, then it is all pretty easy from there on in. If you need more information on setting up or maintaining your blog, you can find many resources online and offline including tutorials and books which contain all of the help you could want.
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