Need A Hand In Website Selling? Here Are 8 Tips To Gain A Buyer's Trust (Travis Van Slooten)
Aug 28, 2010
When selling websites, credibility, as much as a great site, is a crucial factor in your ability to close a deal. Listed here are 8 ideas that website sellers can use to get buyers' trust, generate interest for their sites, and consequently, increase sales.
1. Facts only please.
Drumming up interest for your listing by overstating figures won't get you anywhere. I wouldn't even suggest giving an estimate of the possible earnings of the site (i.e., citing revenue for a day and multiplying this by 30 for a "month's" income). Let the buyer do that or see that for himself.
2. Make use of screenshots and videos.
Screenshots will give the potential buyer a graphic idea of what your site is all about and generally, visual verification can prove to be more convincing than just reading about it. Moreover, providing information through videos can help you show to buyers what you have to offer. And bear in mind, when you use screenshots and videos, you should include statistics that the buyer can't confirm himself.
3. Respond to all comments and direct messages promptly.
It is possible to get all sorts of comments - even some malicious ones - but it's still worth putting in a reply to every one of these, and don't put it off for so long. Even more important: don't ever delete comments! This also applies for messages sent to you privately. If you aren't able to reply promptly, this could send the wrong impression to the potential buyer.
4. Offer adequate contact details - and throw in a picture too.
Ok, so you indicated your name and email address but these are only two of the basic information that you must include in your listing. Provide also your mailing address and telephone number. That way, an interested buyer can contact you without difficulty for any more details he might need. In addition, placing a picture of yourself will give buyers the security that they are dealing with a decent person and improves your credibility.
5. Provide thorough answers to questions.
By replying with one-liners, or worse yet, just a terse "yes" or "no", it would seem that you can't muster enough effort to offer a more lengthy and more informative response. And if you wish to have buyers remain interested, this is the last thing that you'd want to do.
6. Use your real name.
This one should be a no-brainer, but just so we're clear with those who imagine that using some weird sounding name is cool ? you're thinking wrong. If you can't divulge your full name for some reason, at least use your first name just so people know they're transacting with a real person.
7. Share some personal details using a link to your bio.
Let other people, particularly possible buyers, learn a bit more about yourself. This would come in really useful not only in the website flipping business but also if you're trying to establish yourself as an internet marketer. A hyperlink to a webpage bio or to the About Me page in your website or blog will serve the purpose.
8. Improve your trust rating.
When you're using Flippa.com to sell your websites, improving your trust rating is simple enough. Just connect your LinkedIn and Facebook accounts to your Flippa.com profile.
Getting buyers' trust as a website seller is not as overwhelming a task as it may seem. By following you can present yourself as a reliable professional and you'll go a long way in the website flipping business.
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