Laying Down The Gauntlet: Apply Trust And Security With Ecommerce Sites (John Edet)
Jun 10, 2009
By observing a couple of simple, basic rules you can create trust on the part of prospective customers; thus building up long-term and stable customer relations.This is because in online business it also holds true that it is considerably easier and cheaper to sell to regular customers than to acquire new ones.
Transparent information and security are top priorities
For more than half of regular online buyers the security perceived when shopping on the internet is the decisive factor for regular repeat purchases. Many potential customers do not know what awaits them when they go shopping online. The consequences are often unfounded threshold fears that in the end keep them from buying. How can you impart this so important feeling of security and reliability? Explain clearly to your customers that security is the top priority in your online store, e.g. by handling order processing, the entry of sensitive data and the payment process using secure 128-bit SSL encryption, which is practically unbreakable. Your customers can recognize that the connection is encrypted by the closed padlock icon displayed in their browsers.
Dispel any existing threshold fears related to security by providing a large amount of transparent information in your store. Make it clear to your customers when they enter the store how critical steps for buying work, from ordering, payment and shipping to any possible warranty claims, returns and exchanges. Explain each individual step as precisely and completely as possible to your customers. The privacy policy for handling customer data strengthens the feeling of security, seriousness and reliability it brings about. The clearer you communicate before making a sale, the lower potential customers will assess the risk of buying online in your store.
All-round protection from store certification
Get tested and certified with respect to security and compliance with established standards and legal aspects by an independent body.
Your online store is ready for Trusted Shop certification and thus takes into account the legal framework for secure and transparent online commerce. With the Trusted Shop certificate on the home page of your store you offer your customers all-round protection for carefree virtual shopping. Your customers can best protect themselves against loss and credit-card abuse with the money-back guarantee from Trusted Shops, you thus give your customers an absolutely secure feeling when shopping in your store.
Guarantee and warranty in plain text
You have nothing to hide! Describe your fair and comprehensive guarantee and warranty terms clearly and plainly and link to your data privacy policy and terms of warranty from every page in the ordering process. A money-back guarantee and customer-friendly exchange and return policies increase the feeling of security and trust on the part of your online customers.
You can increase trust even further by offering more than the usual or more than you are your competition for returns, guarantee and warranty. For example, by assuring your customer before he makes a purchase that he can return the purchased product and get his money back without having to provide a reason. This can greatly reduce the perceived risk on the part of your customers.
About the AuthorJohn E, Media Relations Adviser Easily.co.uk - Domain name registration, register your low cost domain name today! Search domain names quickly, all major extensions and no catches..