iResearch iUserTracker: Online Shopping Attention Increasing Steadily - Netizens' More Concerns On Practicality In Economy Crisis (David Dai)
Jan 9, 2009
According to the latest statistics released in iUserTracker by iResearch, the netizens have been increasing attentions to network media. Except for some special events such as Olympic Games impacts to cause a minor decline in some certain month, monthly coverage of netizens has been steadily increasing. This is especially true for C2C platforms and SNS as which are keeping steady increase by 2% per month; while services like video-sharing and financial information, to some extent, has shrunk.
Why economy crisis has not withheld netizens' favor. The following reasons, iResearch believes, are what keep C2C platform attracting netizens' persistent concerns under the continuing spread of the economy crisis.
1. Consuming desires released after Beijing Olympic Games: security was the focus during Beijing Olympic Games which greatly astricted logistics, and at the same time Olympic Games, as a global focus, to a large extent transferred the public's concerns, which led to slow growth of the online shopping. Therefore, the close of the Olympic Games releases consuming desires, and more people begin to divert their attention to C2C platform.
2. Holiday economy stimulating: traveling is not the only choice of this National Holiday, and "online shopping" became prevailing. The coming of Christmas and New Year will no doubt stimulate netizens' consumming desires.
3. Cost advantage of online shopping appears: the global economic crisis has great effect on Chinese economy that most Chinese businesses and individuals set their confidence back on the future revenue. Then consumption retrenchment will become a trend.Under such circumstance, with the perfection of the online payment,credit systems, quality assurance and other aspects,the cost advantage of online shopping become more significant.
The boom of SNS draw the common concern of market and netizens in 2008. Social networks present an enormous opportunity creating a thriving ecosystem of small program for people to interact and make friends through games, greetings,and video clips. At the same time, making-friends websites, as proper platforms to build social relationships, have become a good complementary channel for job chances when the recruitment number is decreasing in economy crisis and to a certain extent increase internet-users' concerns. However, iResearch iUserTracker monitoring data reveals netizens' dependence on pan-entertainment network services such as literary fiction,vedios was withdraw. This is because people,effected by the downturn of economy,pay more attention to their real life and economy developing tendency.
What this means? iResearch consider the netizens' behaviors under economy crisis reflect the economy crisis' effect on network economy and the trend of various field. This will make impact on e-commence from three aspects:
First,positive stimulation: compared to the traditional way of shopping, advantages of online shopping like cost-effectiveness,convenience become more significant in economic crisis, which gain more consummers' favor. As a result, this will greatly promote the development of various fields such as electronic payment, C2C, network services, online games market,etc.
Second, negative impact: global economic crisis led to the sharp drop in demand in overseas markets,which have a great impact on foreign trade enterprises, putting B2B e-commerce development to the test.
Third, online advertising remains optimistic: datas show that the scale of Chinese online ads market has reached 5.16 billion Yuan in 2008 Q3, with 12.9% period-on-period growth rate and 78.0% year-on-year growth.This means online advertising increases steady. And B2B advertisers tend to interest in SNS advertising, which keep e-commence business developing diversified.
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