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Internet Shopping Is New Age Of Shopping (jon crain)

Dec 19, 2008

Online shopping is the process consumers go through to purchase products or services over the Internet. Now a days product shopping through internet has become a new trend. One would wonder the reason for such a wide success of e shopping. The advantage is that it provides information about millions of products in minutes. Online shopping is a type of electronic commerce used for business to business (B2B) and business to consumer (B2C) transactions.

In order to shop online, one must be able to have access to a computer, a bank account and a debit card. Shopping has evolved with the growth of technology. Products such as spare parts, both for consumer items like washing machines and for industrial equipment like centrifugal pumps, also seem good candidates for selling online. Retailers often need to order spare parts specially, since they typically do not stock them at consumer outlets. In such cases, e commerce solutions in spares do not compete with retail stores, only with other ordering systems. A factor for success in this niche can consist of providing customers with exact, reliable information about which part number their particular version of a product needs, for example by providing parts lists keyed by serial number.

The challenge though in product shopping through internet is its safety. Even the lack of ability to inspect merchandise before purchase, consumers are at higher risk of fraud on the part of the merchant than in a physical store. Merchants also risk fraudulent purchases using stolen credit cards or fraudulent repudiation of the online purchase. With a warehouse instead of a retail storefront, merchants face less risk from physical theft.

Number of resources offer advice on how to shop online safely. These includes sticking with known stores, or attempting to find independent consumer reviews of their experiences; also ensuring that there is comprehensive contact information on the website before using the service, and noting if the retailer has enrolled in industry oversight programs such as trust mark or trust seal; ensuring that the retailer has an acceptable privacy policy posted. For example note if the retailer does not explicitly state that it will not share private information with others without consent; ensuring that the vendor address is protected with SSL when entering credit card information. If it does the address on the credit card information entry screen will start with HTTPS.

Although the benefits of online shopping are considerable, when the process goes poorly it can create a thorny situation. A few problems that shoppers potentially face include identity theft, faulty products, and the accumulation of spy ware. Most large online corporations are inventing new ways to make fraud more difficult, however, the criminals are constantly responding to these developments with new ways to manipulate the system.
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