How to Utilize Linkbaiting the Right Way (Marylynn Truver)
Mar 12, 2011
As an online marketer, you're aware of how important it is to get relevant backlinks to your site. The search engines reward sites that have more links pointing to them with higher rankings. Linkbaiting is the term used to describe a number of techniques, all which have the goal of getting you backlinks from other blogs and websites relevant to your niche. The idea is simple -you find an effective "bait" that gets you the links you want from the relevant sites. The following are a few effective linkbaiting techniques.
Give Away a Professionally Designed Theme/Template: Have you ever wondered why a web designer would give away good designs? Why do they work so hard on creating a theme or a template and distribute it for free? The answer is exposure. They want to get more attention for their main website and create more backlinks. You will realize that all free templates that you put on your website will always have a link to the designer's webpage at the bottom of that template. This is where they are given credit for their design. This is why they do not have issues with giving away free designs.
You also have the option to produce something that will require you to get a professional template so that when others use it, you will get a link.
News-Worthy: You can be the first to report a news that can be termed as breaking. Webmasters all over the world are always seeking newsworthy information to write about. People will link to you as being their source if you're consistently the first with the news they want. No matter what niche might be, it's still a good idea to be the first person releasing pertinent information to your industry. For instance, there are tech blogs like TechCrunch.com that receive huge amounts of links from other sites citing them as their source when they report breaking news about their industry.
Rant and Express an Opinion about Something: Rants are usually filled with passion. They tell what you are thinking about and are great for gaining an audience. You could be just letting off some steam or ranting just to be ranting. But, if it turns out to be really powerful, you can expect to have a number of people link to your page. People like to link to this type of rant because either they connect with you and agree with you or they hate what you are saying. So, when it comes to linkbaiting, ranting is a good strategy. Linkbaiting can be a valuable part of your online marketing strategy, and we've looked at some proven ways to do it in this article. Linkbaiting may seem a little complicated if you've never done it, but you'll find it's not very hard to master a few effective tactics and build on those. Linkbaiting is something that should be done ethically, so avoid any practices that are against the search engines' rules, as that will do you more harm than good in terms of your site's ranking.
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