Ecommerce Tips on Christmas (David Dai)
Jan 7, 2009
More and more consumers choose seasonal shopping online. The holiday season is almost around the corner. Are you ready to gear your site up for the festive season? Here we offer some tips that will help you have a successful holiday season.
Start planning for the Christmas season by October at latest.
Check your computer and network. You won't risk these technical errors at the busiest time of year for online retail.
Don't make major site changes on your website.
Your customers should be able to use the same navigational method. If you change a website's layout at this time, you can confuse those potential buyers and lose their money.
Make it as easy as possible to shop.
Choosing the perfect gift takes time. Many consumers do not like to spend much time in looking for what they want online. It might be a good idea to create a Christmas gifts recommended section. Think about these catagories:
Daughter
Son
Mother
Father
Grandmother
Grandfather
Wife
Husband
Show delivery dates and shipping options
People always like to leave their purchasing at the very last minute. Everyone wants to make sure their package will arrive before Christmas. You should clearly show delivery times and emphasize the urgency.
Offer gift wrapping
Gift wrapping is not just a profitable additional service. Most customers would rather ship items direct to the recipient rather than receive, wrap and then forward them. You'd better allow the buyer to choose not to have the receipt included in the package in case it's being delivered to another address.
Offer gift cards
Even if you have a great recommended gift section, there will always someone who don't know what to buy. Offering gift cards is a great way to have the undecided audience buy from your store.
About the Authorwww.ecvv.com is an innovative and comprehensive business portal in China, dedicated to saving costs for Chinese SMEs to find buyers and export to overseas markets..