Building Business Relationships by Blogging (Ray L Perry)
Jan 4, 2010
Use blogging to brand your business and keep customers coming back for expert advice.
One of the best ways for your company's website to form trusting relationships with your customers is blogging. When you consistently keep your blog updated, your customers will visit your site on a regular basis to see what you have posted. As they do, your company will become more and more familiar to them; you will also gain recognition as an expert in your field. By using SEO techniques in your blog writing, you can also boost traffic to your website when your blog shows up in search engine results.
Your blog can also be used to help in your demand marketing. You can send short emails to your email marketing list with a link to your blog whenever you add a new blog that has some teachable aspect to it. This is a good way to maximize the use you get from your blog. In addition, RSS feed can constantly update those who subscribe to it with the latest installment of your blog. This is a great tool to use in lead nurturing also. It ensures that you keep in touch with your client and give them information they can use.
It is important to remember to keep things fresh in your blog. Do not simply repeat the same information over and over. Never copy and paste anything on your blog as this is plagiarism. Update your blog as regularly as possibly, at least a couple of times a week. If visitors come to your blog and see that it has not been updated recently they will assume that it has been abandoned, as happens with many blogs.
Your B2B business stands to receive many big marketing benefits from your blog. Traditional advertising is being exchanged for relationship based marketing in many companies. A blog is a powerful tool in turning potential clients into repeat customers. Part of what makes blogging good for marketing is that your readers can comment on your posts. Responding to these comments helps you develop a dialogue with your readers that will form business relationships. All B2B businesses will benefit greatly by maintaining a blog on their website that draws in new customers.
About the AuthorRay Perry is an internet marketing executive with more than 25 years of experience. He specializes in high-technology marketing and business coaching. Check out his site www.marketblazer.com.